How SignalTower works
Seven steps, one loop. Your AI, your team and SignalTower each do their part, and nothing goes out without your yes.
- 01Keep contextBrand and data, always current
- 02PlanBriefs with a reason
- 03CreateEvery channel, every shape
- Review and decideNotes, then your yes
- 05PublishOn time, from your accounts
- 06ReplyEvery comment, in your voice
- 07LearnWhat worked, into next week
Each round starts from what the last one taught.
Your AI
SignalTower's agentMYour team decides01 · Keep context
Your brand and your data, kept current.
The Source holds your voice, audiences, products and live data. Every post is written from it.
The SourceHalden- Voice
- Tailored, quiet, never loud. Name the fabric.
- Audience
- Women 28 to 45 who buy twice a year.
- Products
- Coats, knits, boots
- Campaign
- The Coat Edit · AW26
The Cloud Knit is back. Merino wool, €140.
Price from your price list
Last pairs of the Slouch Boot.
Held · it sold out at 16:40- Drafted from your website.Every page is yours to correct, and your AI helps keep it current.
- Written from today's facts.Prices, stock and dates come from your sheets, feeds and APIs.
- Held when it stops being true.If an item sells out, its posts stop and tell you why.
02 · Plan
Plan the week with your AI.
Briefs land on the calendar with a day, a channel and a reason. You keep the ones you want.
Plan next week from our blog and Thursday's launch.5 briefs · planned with ClaudeKeep all 5- Mon 12LinkedIn · PostWhy we cut every coat a size upFrom your blog
- Tue 13Instagram · CarouselFive ways to wear one coatYour best format
- Wed 14Pinterest · PinThe Coat Edit, the coverThe Coat Edit campaign
- Thu 15 · LaunchInstagram · Post + StoryDrop day: the Wrap Coat
Launch day - Fri 16Instagram · ReelStreet style Friday
Your weekly series
- Every brief has a reason.A launch, a campaign, your blog or the format that works best for you.
- Your dates are already in.Campaigns, launches and weekly series shape the plan first.
- Your AI, or ours.Plan in your chat, or get a new week from our agent every Monday.
03 · Create
One brief. Every channel, every shape.
Your AI or ours writes it in your voice. Your templates keep the look, and your tools add clips, voices and avatars.
The Coat EditHalden · AW26The Coat EditHalden · AW26The Coat EditHalden · AW26Shop the Wrap CoatYour AISignalTower's agent
Klap · clips
HeyGen · avatars
ElevenLabs · voiceand 14 more, on your own account- In your voice, in every language.Each market gets its own post, caption and hashtags.
- Your look on every post.Templates with your fonts, colors and logo, filled at no credit cost.
- Your tools, your accounts.Clips, avatars and voiceovers run on the services you already pay for.
04 · Review and decide
Review together. Say yes once.
Notes land on the exact words. Approve on the calendar or in the chat, and every step is signed.
Five ways to wear the Wrap Coat, starting tied belted. Swipe for the other four.
- Claude for Alex wrote the postMon 09:40
- MMaria left a note on "tied"Mon 10:05
- Claude fixed Maria's noteMon 10:06
- AAna, the client, liked the imageMon 14:20
- Notes on the exact words.Your team, your clients and the AI reviewer pin notes on a word or an image.
- One yes, recorded as yours.Approve on the calendar, or say yes to your AI in the chat.
- Changed your mind?Pause it, change it or take it down, even after the yes.
05 · Publish
Out on time, from your own accounts.
We publish to 11 networks and your blog, with tracked links and AI labels where a platform asks. Or hand off to the scheduler you use.
- 10:00InstagramThe Wrap Coat is here.
- 10:00Instagram StoryShop the Wrap Coat
- 12:00LinkedInWhy we cut the Wrap Coat a size up
- 12:30ThreadsBelted, open or over the shoulder?
- 18:00FacebookThe Wrap Coat is here.
- Buffer
- Postiz
- Post Bridge
- Your webhook
The yes still happens here. Only approved posts go out.
- 11 networks, Stories and your blog.Instagram, LinkedIn, TikTok, Facebook, X, Threads and more.
- Links you can track.Every post carries its own link, so you see what it brought.
- Or the scheduler you use.Approved posts go to Buffer, Postiz, Post Bridge or your webhook.
06 · Reply
Answer every comment in your voice.
Comments land in one inbox with a reply drafted in the commenter's language. You read, you send.
- Jjonas.m on InstagramGibt es den auch in Navy?Needs a reply
- Llena.k on InstagramDoes it come in petite?Needs a reply
- Ssara.w on LinkedInBeautiful cut. Congrats on the launch.Kind words
- deals4u on InstagramHidden as spam
Drafted in German, like the commentDiese Saison nicht. Creme und Hafer gibt es jetzt, und beide sind auf Lager.
Not this season. Cream and oat for now, and both are in stock.- Sorted for you.What needs a reply comes first. Kind words and spam are marked.
- In their language.A comment in German gets a reply drafted in German.
- Nothing sends itself.You read the draft, change it if you like, and send.
07 · Learn
Learn from every round.
See which post brought results, down to signups. What worked goes into next week's plan.
Posts that name the price bring 3× the signups.
- Name the price in the first line.From your results
- Detail shots beat full looks on Instagram.14 decisions
- Name the fabric. Maria's note, every time.9 decisions
- Results, post by post.Reach, comments and signups, through links that track themselves.
- Every decision teaches it.Approvals, notes and edits become your brand's Learnings page.
- Then it goes again.Next week's plan starts from what worked.
Also in SignalTower
For when you want more.
Six things teams turn on once the loop is running.
- Recipes
Type /clip or /translate in any chat, and the agent knows the steps.
/clip the webinar, three Reels - Workflows
A new article or a post that takes off starts a recipe on its own.
New blog post2 posts, waiting for you - Templates
Your fonts, colors and logo on every post, filled at no credit cost.
4:5 · 1:1 · Story - Every language
Each market gets its own post, caption and hashtags, in your voice.
ENDEFRESRO - Your outside tools
Clips, avatars and voice on 17 services, with your own account.
and 14 more - For agencies
White label: one workspace per client, under your brand and domain. Clients see and approve only their own posts.
Questions
Before you start.
Which AI apps work with SignalTower?
Claude, ChatGPT, Claude Code, Cursor, Gemini CLI and any app that connects to a remote MCP server. Scripts and tools like n8n or Make use the REST API. You connect once, sign in, and the app works in your workspace as you, with your role.
Does my AI need a key or a paid plan?
Use the plan you already have with your AI app; some apps only allow connections like this on their paid plans. On SignalTower's side, what your AI makes is included on both plans and doesn't count toward your plan's posts.
What can my AI do here, and what can't it?
It reads your brand, plans, writes, adds images, fixes notes, moves posts, drafts replies and reads your analytics, as you and with your role. It approves, publishes or takes a post down only if you allow it, and only when you say yes in the chat. It never spends your credits.
Can anything go out without me?
No. Every post goes out on a person's yes, given in SignalTower or to your own AI in the chat, and recorded as yours. After the yes you can still pause it, change it, or take it down once it's out (on most networks).
Do I need my own AI?
No. SignalTower's own agent plans, writes and designs from day one, on every plan. Connect Claude, ChatGPT or another app whenever you want them on the calendar too.
Does it work for agencies?
Yes. Each client gets a workspace with its own brand, calendar and plan, and clients approve their own posts in the same place. The agency plan is white label: it all runs under your own brand and domain, on one bill, and one AI connection can reach every client.
How does the trial work?
Either plan is free for 7 days, with 50 credits, 10 posts and 2 publishing accounts. We ask for a card up front, and you can cancel any time before the trial ends.
What's a credit?
Credits pay for images and video (a standard image is 4, a premium one 12, a standard 8-second video 40) and for the strongest writing models when you pick one (Opus 5.5 is 2 a message). You see the cost before anything is made. Posts and revisions on the standard models, and your own AI apps' work, don't use credits.
Can I keep the scheduler I already use?
Yes. On both plans approved posts can go to your scheduler. Or let SignalTower publish them: Standard includes 5 accounts, Studio 10.
Which languages can it write in?
The languages your audiences read. You set them per workspace, per audience and per post, and each post is written for that market in your brand's voice, with replies drafted in the commenter's language.
Your AI already writes the posts. Give it a place to work.
Connect the AI you already use, bring your team, and nothing goes out without your yes.
7-day free trial · card required, cancel anytime